Paid Ads and Analytics
Landing Page Teardown Framework
Why does a landing page convert at 1% when the traffic and offer are good? Run any landing page through this 9-point framework and the answer almost always falls out. Use it on your own pages, your competitors' pages, your client pages.
The nine teardown points
5-second test — what does a stranger think you do after 5 seconds?
Promise — is the headline a specific benefit or a vague feel-good?
Proof — testimonials, logos, numbers visible above the fold?
Objections — are the top 3 buyer objections answered on-page?
CTA — primary CTA repeated 3-5 times, all friction-low?
Mobile UX — does the page work without horizontal scroll, with tappable targets?
Page speed — < 2s on mobile?
Form length — minimum fields, every required field justified?
Match to ad — does the page deliver on what the ad/SERP promised?
Talkerstein recommendation
A landing page failing 3+ of these will not convert no matter how much ad spend you put on it. Fix the page, then re-launch the ads.
Related
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Talkerstein Conversion Optimization service
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30 minutes. We screen-share + critique your page on all 9 points. You leave with a fix list. Book →
Related Resources
About The Author
Rishon Talkar
Principal & Managing Partner
Founder and digital growth advisor trusted by organizations from SME to enterprise for websites, eCommerce, SEO, paid media, automation, and revenue strategy.
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