
Esther Saadia New York
Branding
Shopify Development
Client
Esther Saadia
Project
Esther Saadia Website
Year
2025
When Esther Saadia acquired the old brand, we transformed every facet—from identity to e-commerce to runway presence. Built on the Kintsugi philosophy of embracing imperfection and crafting beauty, we launched a full-scale brand kit, social identity and campaign strategy that achieved 7× engagement, 4 000+ sales and a quadruple increase in reach. The luxury merchant now stands as a fashion landmark—and her legacy intact.
When Esther Saadia acquired the old brand, we transformed every facet—from identity to e-commerce to runway presence. Built on the Kintsugi philosophy of embracing imperfection and crafting beauty, we launched a full-scale brand kit, social identity and campaign strategy that achieved 7× engagement, 4 000+ sales and a quadruple increase in reach. The luxury merchant now stands as a fashion landmark—and her legacy intact.



The transformation went far beyond aesthetics—it was about restoring meaning. We restructured the brand’s digital ecosystem, ensuring every touchpoint, from online storefront to packaging, embodied the same harmony of craftsmanship and innovation. Collaborating closely with Esther Saadia’s creative team, we built narratives that celebrated individuality and imperfection as sources of strength. The brand’s visual language, from typography to tone, became an echo of its philosophy: refined, timeless, and courageously human.
The transformation went far beyond aesthetics—it was about restoring meaning. We restructured the brand’s digital ecosystem, ensuring every touchpoint, from online storefront to packaging, embodied the same harmony of craftsmanship and innovation. Collaborating closely with Esther Saadia’s creative team, we built narratives that celebrated individuality and imperfection as sources of strength. The brand’s visual language, from typography to tone, became an echo of its philosophy: refined, timeless, and courageously human.

With a renewed sense of purpose, Esther Saadia’s collections began to transcend fashion and enter cultural dialogue. Editorial features, influencer collaborations, and immersive runway experiences reinforced the message of resilience and beauty in reinvention. What emerged was more than a revival—it was a rebirth. Today, the brand doesn’t just sell luxury; it tells a story of transformation, proving that when design and philosophy align, legacy becomes future.
With a renewed sense of purpose, Esther Saadia’s collections began to transcend fashion and enter cultural dialogue. Editorial features, influencer collaborations, and immersive runway experiences reinforced the message of resilience and beauty in reinvention. What emerged was more than a revival—it was a rebirth. Today, the brand doesn’t just sell luxury; it tells a story of transformation, proving that when design and philosophy align, legacy becomes future.

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Strategy, creative, tech, and growth—built as one system.
Creative & Branding
Website Development
Marketing Automation
SEO
Paid Ads
AI Studio
All Solutions
Industries we serve
Strategy tailored to the realities of your market—not generic tactics.
SaaS & Tech
Ecommerce & DTC Brands
Professional Services
Restaurants & Hospitality
B2B & Industrial
Trades & Local Services
Fashion & Beauty
Finance & Firms
Non-Profits and Education
Proof & Resources
Steal our frameworks and see how we’ve scaled real businesses.
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Ecom ROAS Turnaround
Service Business Systems
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Strategy-first consultants based in Toronto, serving clients across Canada, the US, and beyond.
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Services
Strategy, creative, tech, and growth—built as one system.
Creative & Branding
Website Development
Marketing Automation
SEO
Paid Ads
AI Studio
All Solutions
Industries we serve
Strategy tailored to the realities of your market—not generic tactics.
SaaS & Tech
Ecommerce & DTC Brands
Professional Services
Restaurants & Hospitality
B2B & Industrial
Trades & Local Services
Fashion & Beauty
Finance & Firms
Non-Profits and Education
Proof & Resources
Steal our frameworks and see how we’ve scaled real businesses.
Case Studies Overview
SaaS Growth Story
Ecom ROAS Turnaround
Service Business Systems
Insights from the Strategy Desk
Strategic Audit Template
Marketing Budget Calculator
Proven Email Sequences
Company
Strategy-first consultants based in Toronto, serving clients across Canada, the US, and beyond.
About Talkerstein
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