Ecommerce and Retail
Ecommerce Conversion Checklist
Most ecommerce stores convert at 0.5-1.5%. The good ones convert at 3-5%. The difference is rarely the product — it's the dozen tiny store decisions that compound. This 50-point checklist covers them.
Section 1: Home + collection pages
Above-the-fold hero communicates what you sell + who it's for in 3 seconds.
Top 5 products visible without scrolling.
Trust signals: reviews, shipping info, return policy in the header strip.
Filters: size, color, price, availability. Multi-select.
Section 2: Product detail page (PDP)
4-6 high-res images + product video where possible.
Size/variant selector with real availability.
Reviews visible on PDP, sortable.
Shipping cost calculator before checkout.
Add to cart visible above the fold on mobile.
Section 3: Cart + checkout
Guest checkout (skip account requirement).
Apple Pay + Google Pay + Shop Pay buttons above the form.
Address autofill enabled.
Trust badges + free shipping threshold reminder.
Estimated delivery date visible.
Section 4: Recovery + retention
Abandoned cart email + SMS sequence (3 touches over 7 days).
Post-purchase email sequence (delivery, review request, cross-sell).
Browse-abandonment retargeting via Meta + Google.
Loyalty / referral program for repeat buyers.
Talkerstein recommendation
Order of operations: PDP first → cart/checkout second → abandoned cart third → home/collection fourth. PDP improvements drive the biggest immediate conversion lift.
Related
Shopify Cost Calculator Canada
Talkerstein Shopify service
Audit your store
30 minutes. We score the 50 items + share-screen the top 5 fixes. Book →
Related Resources
About The Author
Rishon Talkar
Principal & Managing Partner
Founder and digital growth advisor trusted by organizations from SME to enterprise for websites, eCommerce, SEO, paid media, automation, and revenue strategy.
Quick Links
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1200 149" xmlns="http://www.w3.org/2000/svg"><path d="M 38.748 128.547 L 38.748 13.533 L 28.703 13.533 C 17.426 13.533 15.376 20.914 13.942 28.499 C 12.506 35.88 11.891 43.465 3.895 43.465 L 0 43.465 L 0 0 L 7.381 1.844 C 9.841 2.46 12.506 2.87 14.966 2.87 L 92.463 2.87 C 94.924 2.87 97.589 2.46 100.049 1.846 L 107.43 0 L 107.43 43.465 L 103.534 43.465 C 95.539 43.465 94.924 35.878 93.488 28.498 C 92.054 20.913 90.004 13.532 78.728 13.532 L 68.682 13.532 L 68.682 128.547 C 68.682 140.028 79.752 134.083 79.752 140.028 L 79.752 146.384 L 27.676 146.384 L 27.676 140.028 C 27.676 134.083 38.748 140.028 38.748 128.547 Z M 175.405 108.66 L 134.812 108.66 L 131.326 119.937 C 130.301 123.626 129.891 127.317 129.891 128.752 C 129.891 137.567 140.757 134.698 140.757 141.258 L 140.757 146.384 L 104.264 146.384 L 104.264 141.258 C 104.264 134.698 112.464 140.028 117.18 124.651 L 146.088 28.908 C 146.702 27.063 146.908 25.628 146.908 24.192 C 146.908 18.657 144.242 14.966 144.242 13.326 C 144.242 11.891 144.448 11.276 146.702 10.046 L 162.079 1.64 C 163.719 0.82 164.745 0 166.795 0 C 168.229 0 169.46 1.026 170.074 3.075 L 212.718 129.162 C 215.999 139.003 223.79 135.107 223.79 140.233 L 223.79 146.384 L 172.946 146.384 L 172.946 142.284 C 172.946 133.878 182.376 137.567 182.376 131.418 C 182.376 129.572 181.761 127.112 180.736 124.037 Z M 138.911 95.949 L 171.1 95.949 L 154.493 43.669 L 154.083 43.669 Z M 244.838 128.547 L 244.838 20.707 C 244.838 9.226 235.407 15.172 235.407 9.226 L 235.407 2.871 L 284.202 2.871 L 284.202 9.226 C 284.202 15.17 274.771 9.226 274.771 20.707 L 274.771 135.723 L 286.457 135.723 C 307.574 135.723 311.47 126.292 313.314 117.68 C 314.545 111.736 314.545 103.33 322.336 103.33 L 327.255 103.33 L 327.255 146.384 L 235.407 146.384 L 235.407 140.028 C 235.407 134.083 244.838 140.028 244.838 128.547 Z M 381.381 20.707 L 381.381 60.686 L 414.594 23.577 C 417.464 20.297 418.489 18.657 418.489 16.811 C 418.489 12.712 410.699 14.146 410.699 9.226 L 410.699 2.871 L 451.702 2.871 L 451.702 9.021 C 451.702 15.582 443.912 10.251 434.685 20.503 L 404.138 54.126 L 441.452 120.756 C 451.702 139.003 459.083 134.083 459.083 141.668 L 459.083 146.384 L 404.138 146.384 L 404.138 140.233 C 404.138 135.927 412.954 135.723 412.954 131.008 C 412.954 128.341 411.109 124.857 409.469 121.781 L 384.661 74.628 L 381.381 78.728 L 381.381 128.548 C 381.381 140.028 390.812 134.083 390.812 140.028 L 390.812 146.384 L 342.017 146.384 L 342.017 140.028 C 342.017 134.083 351.448 140.028 351.448 128.547 L 351.448 20.707 C 351.448 9.226 342.017 15.172 342.017 9.226 L 342.017 2.871 L 390.812 2.871 L 390.812 9.226 C 390.812 15.17 381.381 9.226 381.381 20.707 Z M 477.602 128.547 L 477.602 20.707 C 477.602 9.226 468.171 15.172 468.171 9.226 L 468.171 2.871 L 537.877 2.871 C 546.284 2.871 554.689 2.665 560.635 0 L 560.635 42.439 L 555.714 42.439 C 540.953 42.439 554.074 13.532 525.781 13.532 L 507.535 13.532 L 507.535 66.222 L 515.326 66.222 C 535.007 66.222 524.347 51.256 535.007 51.256 L 540.748 51.256 L 540.748 92.668 L 535.007 92.668 C 524.347 92.668 535.007 77.702 515.326 77.702 L 507.535 77.702 L 507.535 135.723 L 527.422 135.723 C 548.539 135.723 552.435 126.292 554.279 117.68 C 555.51 111.736 555.51 103.33 563.299 103.33 L 568.22 103.33 L 568.22 146.384 L 468.171 146.384 L 468.171 140.028 C 468.171 134.083 477.602 140.028 477.602 128.547 Z M 585.373 128.547 L 585.373 20.707 C 585.373 9.226 575.942 15.172 575.942 9.226 L 575.942 2.871 L 631.503 2.871 C 663.691 2.871 673.327 21.937 673.327 39.158 C 673.327 56.791 662.871 73.807 639.908 73.807 L 636.629 73.807 L 636.629 75.037 C 648.929 77.498 651.185 81.803 655.9 91.234 L 675.171 128.752 C 680.708 139.823 686.653 137.979 686.653 140.848 L 686.653 146.384 L 650.979 146.384 L 623.301 86.519 C 620.841 81.393 618.792 79.752 615.306 79.548 L 615.306 128.547 C 615.306 140.028 624.737 134.083 624.737 140.028 L 624.737 146.384 L 575.942 146.384 L 575.942 140.028 C 575.942 134.083 585.373 140.028 585.373 128.547 Z M 615.306 13.533 L 615.306 68.886 C 633.348 68.476 642.574 67.246 642.574 41.209 C 642.574 15.172 633.348 13.942 615.306 13.532 Z M 697.861 145.154 L 697.861 96.359 L 702.37 96.359 C 717.747 96.359 708.727 138.593 740.504 138.593 C 755.676 138.593 764.287 127.727 764.287 113.785 C 764.287 77.702 698.475 88.364 698.475 40.799 C 698.475 18.247 717.337 0 739.684 0 C 755.47 0 761.211 7.381 765.516 7.381 C 769.002 7.381 770.232 5.741 771.052 4.305 L 780.484 4.305 L 780.484 46.949 L 774.333 46.949 C 760.597 46.949 766.132 10.662 742.144 10.662 C 731.484 10.662 724.308 17.837 724.308 28.088 C 724.308 59.865 790.119 51.87 790.119 100.049 C 790.119 120.961 775.767 149.254 741.53 149.254 C 724.718 149.254 715.492 142.284 712.417 142.284 C 710.367 142.284 708.931 143.308 708.521 145.154 Z M 830.643 128.547 L 830.643 13.533 L 820.599 13.533 C 809.322 13.533 807.271 20.914 805.837 28.499 C 804.401 35.88 803.786 43.465 795.791 43.465 L 791.895 43.465 L 791.895 0 L 799.276 1.844 C 801.736 2.46 804.401 2.87 806.861 2.87 L 884.359 2.87 C 886.819 2.87 889.484 2.46 891.944 1.846 L 899.325 0 L 899.325 43.465 L 895.43 43.465 C 887.434 43.465 886.819 35.878 885.385 28.498 C 883.949 20.913 881.899 13.532 870.623 13.532 L 860.577 13.532 L 860.577 128.547 C 860.577 140.028 871.647 134.083 871.647 140.028 L 871.647 146.384 L 819.573 146.384 L 819.573 140.028 C 819.573 134.083 830.643 140.028 830.643 128.547 Z M 914.838 128.547 L 914.838 20.707 C 914.838 9.226 905.407 15.172 905.407 9.226 L 905.407 2.871 L 975.114 2.871 C 983.519 2.871 991.925 2.665 997.871 0 L 997.871 42.439 L 992.95 42.439 C 978.189 42.439 991.31 13.532 963.018 13.532 L 944.771 13.532 L 944.771 66.222 L 952.562 66.222 C 972.243 66.222 961.582 51.256 972.243 51.256 L 977.984 51.256 L 977.984 92.668 L 972.243 92.668 C 961.582 92.668 972.243 77.702 952.562 77.702 L 944.771 77.702 L 944.771 135.723 L 964.658 135.723 C 985.775 135.723 989.67 126.292 991.515 117.68 C 992.745 111.736 992.745 103.33 1000.536 103.33 L 1005.456 103.33 L 1005.456 146.384 L 905.407 146.384 L 905.407 140.028 C 905.407 134.083 914.838 140.028 914.838 128.547 Z M 1025.274 128.547 L 1025.274 20.707 C 1025.274 9.226 1016.049 15.172 1016.049 9.226 L 1016.049 2.871 L 1064.433 2.871 L 1064.433 9.226 C 1064.433 15.17 1055.207 9.226 1055.207 20.707 L 1055.207 128.547 C 1055.207 140.028 1064.433 134.083 1064.433 140.028 L 1064.433 146.384 L 1016.049 146.384 L 1016.049 140.028 C 1016.049 134.083 1025.274 140.028 1025.274 128.547 Z M 1124.3 2.87 L 1175.145 90.824 L 1175.555 90.824 L 1175.555 20.707 C 1175.555 9.226 1165.509 15.172 1165.509 8.611 L 1165.509 2.87 L 1199.952 2.87 L 1199.952 8.611 C 1199.952 15.172 1189.907 9.226 1189.907 20.707 L 1189.907 146.384 L 1175.76 146.384 L 1107.078 28.702 L 1106.668 28.702 L 1106.668 128.547 C 1106.668 140.028 1116.715 134.083 1116.715 140.643 L 1116.715 146.384 L 1082.272 146.384 L 1082.272 140.643 C 1082.272 134.083 1092.317 140.028 1092.317 128.547 L 1092.317 20.707 C 1092.317 9.226 1083.502 15.172 1083.502 9.226 L 1083.502 2.871 L 1124.3 2.871 Z" fill="rgb(25, 37, 74)" height="149.2535067768008px" id="IOCTf08f5" width="1199.9520008715217px"/></svg>)