Ecommerce and Retail
Retail Storefront Website Checklist
A physical retail website does one job: get people through the door. This checklist covers location, hours, local SEO, in-store-event content, and the GBP integration that most retailers ignore — the ones that drive 70% of in-store visits.
Section 1: Location, hours, contact
Address in footer + contact + about, embedded Google Map.
Hours visible above-the-fold on every page (including holiday hours).
Phone number tappable on mobile (tel: link).
"Find us" page with parking, transit, accessibility notes.
Section 2: Product or service preview
Top 20 products/services with photos + prices + availability.
"What's in store now" updated weekly or monthly.
Reserve-and-pickup or call-ahead if applicable.
Section 3: Local SEO essentials
LocalBusiness + Store schema with GeoCoordinates.
Optimized Google Business Profile with 30+ photos.
50+ reviews target, 4.5+ average.
"Things to do near [neighborhood]" content for discovery.
Section 4: Events, content, community
Events page with date/time/RSVP — in-store events drive return visits.
Email/SMS opt-in for new arrivals + events.
Instagram + TikTok feed embedded (social proof).
Talkerstein recommendation
For most retailers, GBP + local SEO drives 70% of in-store visits. Optimize that first. The website itself is conversion-supporting, not lead-generating.
Related
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About The Author
Rishon Talkar
Principal & Managing Partner
Founder and digital growth advisor trusted by organizations from SME to enterprise for websites, eCommerce, SEO, paid media, automation, and revenue strategy.
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