Industry Playbooks
Contractor and Trade Website Checklist
Plumbers, HVAC, roofers, electricians, landscapers. Your buyer is searching at 11pm with a leaking ceiling. The website's job is: get them to call, fast. This checklist covers every element that matters for that specific job.
Above-the-fold essentials
Big tappable phone number with click-to-call.
"24/7 emergency" if applicable, prominent.
Service area: list every city/neighborhood you serve.
Trust signals: years in business, license, insurance, BBB rating.
Photo of YOUR team + truck — not stock.
Service pages
One page per service (e.g., /furnace-installation, /drain-cleaning) — not one combined services page.
Each page: what it is, when you need it, what it costs (range), how the process works, FAQ.
Before/after photos.
Customer testimonial specific to that service.
Local SEO heavy
Location landing pages: /toronto-plumber, /scarborough-plumber, etc.
Service + location landing pages: /toronto-furnace-repair.
100+ Google reviews target.
HomeStars / TrustedPro / BBB profile completed and linked.
Conversion infrastructure
Missed-call-text-back automation (recovers 15-30% of inbound calls).
Online booking calendar OR quote-request form with same-day reply SLA.
Live chat or chatbot during business hours.
Talkerstein recommendation
For trades, the website + GBP + reviews + missed-call-text-back is the entire conversion stack. Get those right and you do not need ads to triple your bookings.
Related
Missed-Call Text-Back Guide
Local SEO Checklist Canada
Talkerstein Websites service
Audit your trade website
15 minutes. We score every element + tell you which lead-source leak to fix first. Book →
Related Resources
About The Author
Rishon Talkar
Principal & Managing Partner
Founder and digital growth advisor trusted by organizations from SME to enterprise for websites, eCommerce, SEO, paid media, automation, and revenue strategy.
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