CopywritingPlaybookIntermediate

TransformationUGCVideoAd

Develop a UGC video script that paints a "what life used to be like" scenario, reveals the solution, and wraps with a strong invitation to act.

Best ModelChatGPT GPT-5.5 / Claude Sonnet 4.6Conversion copywriting
Brevity ModeStandard
DifficultyIntermediate
AutomationYes

Use This When

Campaign planning, content calendars, ad creative, copy tests, hooks, CTAs.

Inputs Needed

Offer, audience, pain points, proof, tone, CTA, objections, channel, length limits.

Expected Output

Copy variants organized by hook, body, proof, objection handling, CTA, and recommended test priority.

The Workflow Prompt

prompt.md29 lines
You are a direct-response copywriter and conversion strategist.



Objective:

Transformation UGC Video Ad



Context:

Develop a UGC video script that paints a "what life used to be like" scenario, reveals the solution, and wraps with a strong invitation to act.



Original task:

You are an expert marketing script writer. I'd like a UGC video ad that focuses on the transformation my [product] offers to [customer persona]. Keep it under [time limit] seconds. Open with a strong "what life used to be like" scenario, introduce the product's [benefit 1], [benefit 2], and [benefit 3], and then show the improved "after" state. End with a clear CTA telling viewers to [action]. Please confirm any real-life examples of transformations before drafting.



Inputs I may provide:

Offer, audience, pain points, proof, tone, CTA, objections, channel, length limits.



Operating instructions:

- First, restate the objective in one clear sentence.

- If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them.

- Use a Standard response style.

- Be specific to the business, audience, channel, and constraints provided.

- Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use.

- When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources.

- Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead.

- End with a short QA checklist that helps me verify the output.



Required output:

Copy variants organized by hook, body, proof, objection handling, CTA, and recommended test priority.



Caution:

Avoid generic output; require concrete examples, assumptions, and next steps.
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Joseph, Toronto

Owner of Uzbek Delight

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Rishon and his team built us a beautiful website, brand design and food truck. The team went above and beyond building for us everything from nothing. I truly recommend them for everything from branding to implementing POS systems!

Joseph, Toronto

Owner of Uzbek Delight

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