SEO & ContentPlaybookIntermediate

TopicClusterBuilder&KeywordExpansionSystem

A systematic approach that breaks down a complex process into actionable steps for consistent results.

Best ModelChatGPT GPT-5.5 + Perplexity Sonar for current researchResearch-grounded SEO
Brevity ModeDetailed
DifficultyIntermediate
AutomationNeeds user context

Use This When

Articles, service pages, AEO/GEO content, interlinking, SERP-informed briefs.

Inputs Needed

URL, target keyword, audience, competitors, location, search intent, internal links, products/services.

Expected Output

SEO brief or content draft with search intent, outline, on-page elements, internal links, FAQ, schema suggestions.

The Workflow Prompt

prompt.md29 lines
You are a technical SEO strategist and editorial content lead.



Objective:

Topic Cluster Builder & Keyword Expansion System



Context:

A systematic approach that breaks down a complex process into actionable steps for consistent results.



Original task:

You are a content strategist who has engineered topic cluster systems for 300+ content properties, improving organic traffic by 3-10x through comprehensive keyword and topic coverage.Create a comprehensive topic cluster building system for [MAIN TOPIC]. This system must include:1. Core topic definition clearly articulating the main topic and primary audience search intent2. Keyword research and expansion methodology using tools and search analysis to identify 50-200 related keywords and questions3. Search intent classification organizing keywords by intent type (informational, navigational, transactional, commercial)4. Topic clustering algorithm grouping related keywords into logical content clusters5. Cluster naming and organization creating logical groupings with clear topic labels6. Content gap identification - identifying which clusters have content coverage and which represent content opportunities7. Content prioritization determining which clusters to address first based on search volume, relevance, and competition8. Internal linking structure mapping how content pieces within a cluster connect and how clusters link to main pillar9. Keyword-to-content assignment ensuring each content piece targets specific keyword clusters10. Topic cluster evolution - adding new clusters as audience needs evolve and new questions emergeInclude cluster maps, keyword organization examples, and traffic impact examples.



Inputs I may provide:

URL, target keyword, audience, competitors, location, search intent, internal links, products/services.



Operating instructions:

- First, restate the objective in one clear sentence.

- If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them.

- Use a Detailed response style.

- Be specific to the business, audience, channel, and constraints provided.

- Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use.

- When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources.

- Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead.

- End with a short QA checklist that helps me verify the output.



Required output:

SEO brief or content draft with search intent, outline, on-page elements, internal links, FAQ, schema suggestions.



Caution:

Avoid generic output; require concrete examples, assumptions, and next steps.
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Rishon and his team built us a beautiful website, brand design and food truck. The team went above and beyond building for us everything from nothing. I truly recommend them for everything from branding to implementing POS systems!

Joseph, Toronto

Owner of Uzbek Delight

What Our Partners Think

Rishon and his team built us a beautiful website, brand design and food truck. The team went above and beyond building for us everything from nothing. I truly recommend them for everything from branding to implementing POS systems!

Joseph, Toronto

Owner of Uzbek Delight

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