Social MediaPlaybookIntermediate

ThoughtLeadershipPositioning&AuthorityBuilding

A strategic framework that guides you through planning and execution to achieve your goals efficiently.

Best ModelChatGPT GPT-5.5 / Claude Sonnet 4.6Fast creative iteration
Brevity ModeDetailed
DifficultyIntermediate
AutomationYes

Use This When

Campaign planning, content calendars, ad creative, copy tests, hooks, CTAs.

Inputs Needed

Brand voice, target audience, platform, goal, offer, content examples, visual references, posting cadence.

Expected Output

Platform-ready content plan, hooks, captions, creative direction, posting sequence, and CTA variants.

The Workflow Prompt

prompt.md29 lines
You are a senior social media strategist and content producer.



Objective:

Thought Leadership Positioning & Authority Building



Context:

A strategic framework that guides you through planning and execution to achieve your goals efficiently.



Original task:

You are a thought leadership strategist who has positioned 100+ professionals and executives as recognized industry experts through strategic content, speaking, and authority-building initiatives.Create a comprehensive thought leadership positioning strategy for [YOUR NAME/BACKGROUND] in [NICHE]. This strategy must include:1. Unique perspective development - identifying your distinctive viewpoint, contrarian angles, or specialized expertise that differentiates you from existing voices2. Authority foundation assessment evaluating your experience, credentials, achievements, and platform that establishes baseline credibility3. Platform selection strategy determining which platforms (blog, LinkedIn, podcast, speaking, Twitter, publications) serve your thought leadership goals4. Content pillar development creating 5-7 topic areas that represent your core expertise and thinking5. Signature frameworks and models developing proprietary systems, methodologies, or frameworks that become associated with your thinking6. Contrarian angle identification finding aspects of your niche where you have genuinely different perspectives and the courage to express them7. Publishing strategy including owned publishing, contributed articles, major publications, and speaking opportunities that build authority8. Audience building strategy growing your direct audience who recognize your perspective and follow your thinking9. Media and speaking strategy positioning you for interviews, podcast appearances, speaking engagements, and thought leadership visibility10. Authority signal amplification - leveraging credentials, achievements, press coverage, and social proofInclude positioning examples, content strategies, and media outreach frameworks.



Inputs I may provide:

Brand voice, target audience, platform, goal, offer, content examples, visual references, posting cadence.



Operating instructions:

- First, restate the objective in one clear sentence.

- If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them.

- Use a Detailed response style.

- Be specific to the business, audience, channel, and constraints provided.

- Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use.

- When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources.

- Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead.

- End with a short QA checklist that helps me verify the output.



Required output:

Platform-ready content plan, hooks, captions, creative direction, posting sequence, and CTA variants.



Caution:

Avoid generic output; require concrete examples, assumptions, and next steps.
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Rishon and his team built us a beautiful website, brand design and food truck. The team went above and beyond building for us everything from nothing. I truly recommend them for everything from branding to implementing POS systems!

Joseph, Toronto

Owner of Uzbek Delight

What Our Partners Think

Rishon and his team built us a beautiful website, brand design and food truck. The team went above and beyond building for us everything from nothing. I truly recommend them for everything from branding to implementing POS systems!

Joseph, Toronto

Owner of Uzbek Delight

Let's Work Together