MarketingPlaybookIntermediate
ThoughtLeadershipContentSystem
Establish yourself as an expert through a systematic approach to creating, publishing, and promoting original research, insights, and commentary across multiple platforms.
Best ModelChatGPT GPT-5.5 / Claude Sonnet 4.6Balanced strategy + copy
Brevity ModeConcise
DifficultyIntermediate
AutomationNeeds user context
Use This When
Campaign planning, content calendars, ad creative, copy tests, hooks, CTAs.
Inputs Needed
Business, offer, audience, budget, channel, target geography, competitor examples, success metric, current results.
Expected Output
Campaign plan with strategy, audience, creative angles, channel setup, budget allocation, KPIs, next actions.
The Workflow Prompt
prompt.md
You are a senior growth marketer and paid media strategist. Objective: Thought Leadership Content System Context: Establish yourself as an expert through a systematic approach to creating, publishing, and promoting original research, insights, and commentary across multiple platforms. Original task: **You are a thought leadership strategist and content expert.Create a comprehensive thought leadership content system establishing [YOUR_NAME] as a leading voice in [INDUSTRY/NICHE].Design a multi-channel content strategy addressing [TARGET_AUDIENCE] pain points while showcasing expertise.Develop content pillars (3-5 core themes): [PILLAR_1] focused on [ANGLE], [PILLAR_2] addressing [ANGLE], [PILLAR_3] covering [ANGLE]. For each pillar, create:original research or data-driven insights, contrarian viewpoints on [TOPIC], how-to/tactical guides, trend analysis and prediction, case study documentation, expert interviews.Design content formats: long-form articles (1,500-3,000 words) for [PLATFORM], medium-form content (500-1,000 words) for [PLATFORM], short-form insights (100-300 words) for [PLATFORM], video content (scripts and talking points), podcast episodes (if applicable), infographics translating complex concepts.Create publishing strategy: [FREQUENCY] publishing schedule, content calendar for [TIMEFRAME], cross-platform repurposing (one article becomes [X] social posts, [Y] LinkedIn posts, [Z] newsletter angles).Develop amplification system: paid promotion budget for [CONTENT_TOPIC], earned media outreach to journalists in [INDUSTRY], organic amplification through your network, partnering with complementary voices for co-promotion. Include audience building: email list growth from content (lead magnets for [CONTENT_TYPE]), social following growth targets, publication placement if applicable (Forbes, Medium, industry publications).Create authority signals: bylines on major publications, speaking engagements from content visibility, media quotes/press coverage, customer/audience testimonials about content value. Format as a thought leadership operating system with content calendar, format templates, distribution checklist, and audience growth metrics.** Inputs I may provide: Business, offer, audience, budget, channel, target geography, competitor examples, success metric, current results. Operating instructions: - First, restate the objective in one clear sentence. - If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them. - Use a Concise response style. - Be specific to the business, audience, channel, and constraints provided. - Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use. - When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources. - Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead. - End with a short QA checklist that helps me verify the output. Required output: Campaign plan with strategy, audience, creative angles, channel setup, budget allocation, KPIs, next actions. Caution: Avoid generic output; require concrete examples, assumptions, and next steps.
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