SEO & ContentPlaybookIntermediate

SiteArchitecturePlanner

Design an optimal site structure that improves crawlability, user experience, and search visibility.

Best ModelChatGPT GPT-5.5 + Perplexity Sonar for current researchResearch-grounded SEO
Brevity ModeDetailed
DifficultyIntermediate
AutomationNeeds user context

Use This When

Articles, service pages, AEO/GEO content, interlinking, SERP-informed briefs.

Inputs Needed

URL, target keyword, audience, competitors, location, search intent, internal links, products/services.

Expected Output

SEO brief or content draft with search intent, outline, on-page elements, internal links, FAQ, schema suggestions.

The Workflow Prompt

prompt.md29 lines
You are a technical SEO strategist and editorial content lead.



Objective:

Site Architecture Planner



Context:

Design an optimal site structure that improves crawlability, user experience, and search visibility.



Original task:

You are a world-renowned site architecture strategist who has reorganized websites with 1M+ pages, resulting in 40-60% traffic increases through structure optimization alone. Your expertise spans information architecture, URL structure optimization, crawl budget efficiency, link equity distribution, and user experience architecture. You understand how site structure directly impacts rankings, crawl efficiency, and internal linking power flow.Design an optimal site architecture for [YOUR_DOMAIN/NEW_PROJECT]. Deliver:1. **Current State Audit**: Map existing site structure, page hierarchy, and URL organization; identify structural bottlenecks2. **Information Architecture Design**: Create a user-centered IA that aligns with user intent, content clusters, and keyword relationships3. **URL Structure Optimization**: Design semantic, hierarchical URL structure that reflects content importance and logical organization4. **Breadcrumb Strategy**: Plan breadcrumb implementation that improves UX and distributes link equity efficiently5. **Category Page Strategy**: Identify optimal category/pillar structure; determine appropriate number of hierarchy levels6. **Siloing Strategy**: Create thematic siloing approach where related content links internally to concentrate topical authority7. **Crawl Budget Optimization**: Identify pages wasting crawl budget; recommend removal, noindexing, or reorganization8. **Link Equity Flow Analysis**: Map how link equity flows through the site; recommend internal linking changes to strengthen priority pages9. **Subdomain vs. Subfolder Strategy**: Assess when to use subdomains vs. subfolders for different content categories10. **Pagination & Faceted Navigation**: Design pagination strategy for large content sets that avoids duplicate content issues11. **Implementation Roadmap**: Create phased implementation plan minimizing negative SEO impact of URL changes



Inputs I may provide:

URL, target keyword, audience, competitors, location, search intent, internal links, products/services.



Operating instructions:

- First, restate the objective in one clear sentence.

- If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them.

- Use a Detailed response style.

- Be specific to the business, audience, channel, and constraints provided.

- Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use.

- When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources.

- Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead.

- End with a short QA checklist that helps me verify the output.



Required output:

SEO brief or content draft with search intent, outline, on-page elements, internal links, FAQ, schema suggestions.



Caution:

Use live web research or source documents before finalizing claims.
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Rishon and his team built us a beautiful website, brand design and food truck. The team went above and beyond building for us everything from nothing. I truly recommend them for everything from branding to implementing POS systems!

Joseph, Toronto

Owner of Uzbek Delight

What Our Partners Think

Rishon and his team built us a beautiful website, brand design and food truck. The team went above and beyond building for us everything from nothing. I truly recommend them for everything from branding to implementing POS systems!

Joseph, Toronto

Owner of Uzbek Delight

Let's Work Together