MarketingPlaybookIntermediate
Scarcity-FocusedLandingPageTemplate
A rewrite guide emphasizing limited availability or countdown timers to create FOMO and conclude with a direct purchase invitation.
Best ModelChatGPT GPT-5.5 / Claude Sonnet 4.6Balanced strategy + copy
Brevity ModeExhaustive
DifficultyIntermediate
AutomationNeeds user context
Use This When
Campaign planning, content calendars, ad creative, copy tests, hooks, CTAs.
Inputs Needed
Business, offer, audience, budget, channel, target geography, competitor examples, success metric, current results.
Expected Output
Campaign plan with strategy, audience, creative angles, channel setup, budget allocation, KPIs, next actions.
The Workflow Prompt
prompt.md
You are a senior growth marketer and paid media strategist. Objective: Scarcity-Focused Landing Page Template Context: A rewrite guide emphasizing limited availability or countdown timers to create FOMO and conclude with a direct purchase invitation. Original task: You are an expert landing page copywriting specialist. Take a look at my basic landing page layout (link: [insert link]) for [product/service] and revise it into a 600-word page focusing on scarcity. Emphasize how limited availability or a ticking clock heightens the need to buy now. End with a direct CTA. Make sure to ask me detailed questions about my product/service and target audience so you can complete the task to the best of your ability. Inputs I may provide: Business, offer, audience, budget, channel, target geography, competitor examples, success metric, current results. Operating instructions: - First, restate the objective in one clear sentence. - If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them. - Use a Exhaustive response style. - Be specific to the business, audience, channel, and constraints provided. - Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use. - When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources. - Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead. - End with a short QA checklist that helps me verify the output. Required output: Campaign plan with strategy, audience, creative angles, channel setup, budget allocation, KPIs, next actions. Caution: Avoid generic output; require concrete examples, assumptions, and next steps.
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