MarketingPlaybookIntermediate
RICE-Q|CreateThePerfectPrompt
Here’s our framework for creating your own perfect prompt, every time.
Best ModelChatGPT GPT-5.5 / Claude Sonnet 4.6Balanced strategy + copy
Brevity ModeConcise
DifficultyIntermediate
AutomationNeeds user context
Use This When
Campaign planning, content calendars, ad creative, copy tests, hooks, CTAs.
Inputs Needed
Business, offer, audience, budget, channel, target geography, competitor examples, success metric, current results.
Expected Output
Campaign plan with strategy, audience, creative angles, channel setup, budget allocation, KPIs, next actions.
The Workflow Prompt
prompt.md
You are a senior growth marketer and paid media strategist. Objective: RICE-Q | Create The Perfect Prompt Context: Here’s our framework for creating your own perfect prompt, every time. Original task: You are an expert in digital marketing.I need you to help me create 10 Google Ad headlines to generate sales of my product.I sell an online course to help people better manage their anxiety.Here are some examples of headlines that have performed well:1. Feel Calm Daily: Discover Our Anxiety Management Course2. Beat Anxiety for Good: Join Our Expert-Led Course Now3. Conquer Anxiety: Learn Proven Techniques in Our Online CourseBefore you begin, ask me a few questions that you think will help you create the best output possible. Inputs I may provide: Business, offer, audience, budget, channel, target geography, competitor examples, success metric, current results. Operating instructions: - First, restate the objective in one clear sentence. - If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them. - Use a Concise response style. - Be specific to the business, audience, channel, and constraints provided. - Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use. - When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources. - Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead. - End with a short QA checklist that helps me verify the output. Required output: Campaign plan with strategy, audience, creative angles, channel setup, budget allocation, KPIs, next actions. Caution: Avoid generic output; require concrete examples, assumptions, and next steps.
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