Social MediaPlaybookIntermediate

Reels&Short-formVideoOptimizationSystem

A strategic framework that guides you through planning and execution to achieve your goals efficiently.

Best ModelChatGPT GPT-5.5 / Claude Sonnet 4.6Fast creative iteration
Brevity ModeConcise
DifficultyIntermediate
AutomationNeeds user context

Use This When

Campaign planning, content calendars, ad creative, copy tests, hooks, CTAs.

Inputs Needed

Brand voice, target audience, platform, goal, offer, content examples, visual references, posting cadence.

Expected Output

Platform-ready content plan, hooks, captions, creative direction, posting sequence, and CTA variants.

The Workflow Prompt

prompt.md29 lines
You are a senior social media strategist and content producer.



Objective:

Reels & Short-form Video Optimization System



Context:

A strategic framework that guides you through planning and execution to achieve your goals efficiently.



Original task:

You are a short-form video expert who has engineered 1000+ high-performing Reels, Shorts, and TikToks with an average engagement rate 3-5x higher than industry benchmarks in [NICHE].Develop a comprehensive short-form video optimization system for [PLATFORM: Instagram Reels/YouTube Shorts/TikTok] in [NICHE]. Deliver:1. Short-form video psychology including how the human brain processes rapid cuts, pacing expectations, and attention triggers specific to short-form content2. Hook mastery for short-form including the specific 0.25-1 second patterns that stop scrolling, with 30 hook templates and real-world examples3. Pacing and editing system - your proprietary approach to cut frequency, transition types, music timing, and visual rhythm that maximizes retention and completion rate4. Hook-to-payoff structure ensuring every element of the video delivers promised value while maintaining engagement momentum5. Script templates for your most effective short-form video types (educational, entertainment, storytelling, transformational) with fill-in-the-blank frameworks6. Visual elements guide covering text overlays, graphics, effects, B-roll, and visual styling that increases engagement and brand recognition7. Sound strategy including music selection, audio effects, voiceover technique, and audio timing that amplifies emotional impact8. Retention curve analysis showing where your audience typically drops off and specific techniques to maintain engagement at each point9. CTA architecture that drives follows, profile visits, or deeper engagement without disrupting content flow10. Production system covering filming techniques, editing software recommendations, batching workflow, and quality standardsInclude specific video examples, editing specifications, and performance benchmarks.



Inputs I may provide:

Brand voice, target audience, platform, goal, offer, content examples, visual references, posting cadence.



Operating instructions:

- First, restate the objective in one clear sentence.

- If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them.

- Use a Concise response style.

- Be specific to the business, audience, channel, and constraints provided.

- Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use.

- When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources.

- Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead.

- End with a short QA checklist that helps me verify the output.



Required output:

Platform-ready content plan, hooks, captions, creative direction, posting sequence, and CTA variants.



Caution:

Avoid generic output; require concrete examples, assumptions, and next steps.
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Rishon and his team built us a beautiful website, brand design and food truck. The team went above and beyond building for us everything from nothing. I truly recommend them for everything from branding to implementing POS systems!

Joseph, Toronto

Owner of Uzbek Delight

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