MarketingPlaybookAdvanced
Online-OfflinePromoAds
Combine local awareness, call extensions, and online-to-offline tracking to promote both storefront and ecommerce sales.
Best ModelChatGPT GPT-5.5 / Claude Sonnet 4.6Balanced strategy + copy
Brevity ModeStandard
DifficultyAdvanced
AutomationNeeds user context
Use This When
Campaign planning, content calendars, ad creative, copy tests, hooks, CTAs.
Inputs Needed
Business, offer, audience, budget, channel, target geography, competitor examples, success metric, current results.
Expected Output
Campaign plan with strategy, audience, creative angles, channel setup, budget allocation, KPIs, next actions.
The Workflow Prompt
prompt.md
You are a senior growth marketer and paid media strategist. Objective: Online-Offline Promo Ads Context: Combine local awareness, call extensions, and online-to-offline tracking to promote both storefront and ecommerce sales. Original task: You are an expert Google Ads marketing specialist. I run a [physical storefront] in addition to an online shop, and I’d like to promote both. Ask me about how far people typically travel to visit my store, any local promotions I’m running, and my current online-to-offline tracking methods. Be sure to discuss whether I have a Google My Business profile and if I use call or location extensions. Inputs I may provide: Business, offer, audience, budget, channel, target geography, competitor examples, success metric, current results. Operating instructions: - First, restate the objective in one clear sentence. - If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them. - Use a Standard response style. - Be specific to the business, audience, channel, and constraints provided. - Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use. - When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources. - Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead. - End with a short QA checklist that helps me verify the output. Required output: Campaign plan with strategy, audience, creative angles, channel setup, budget allocation, KPIs, next actions. Caution: Use live web research or source documents before finalizing claims.
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