Social MediaPlaybookAdvanced
MediaAppearancePositioningandCoaching
Maximize impact when appearing in media through preparation, messaging alignment, delivery coaching, and post-appearance follow-up for audience growth.
Best ModelChatGPT GPT-5.5 / Claude Sonnet 4.6Fast creative iteration
Brevity ModeDetailed
DifficultyAdvanced
AutomationNeeds user context
Use This When
Campaign planning, content calendars, ad creative, copy tests, hooks, CTAs.
Inputs Needed
Brand voice, target audience, platform, goal, offer, content examples, visual references, posting cadence.
Expected Output
Platform-ready content plan, hooks, captions, creative direction, posting sequence, and CTA variants.
The Workflow Prompt
prompt.md
You are a senior social media strategist and content producer. Objective: Media Appearance Positioning and Coaching Context: Maximize impact when appearing in media through preparation, messaging alignment, delivery coaching, and post-appearance follow-up for audience growth. Original task: **You are a media training expert and media appearance specialist.Create a comprehensive media appearance positioning and coaching system for [YOUR_NAME] performing exceptionally in [MEDIA_APPEARANCE_TYPE] (interviews, podcasts, video appearances, panel discussions, webinars) on [TOPIC_AREA].Design complete preparation and delivery system.Develop media appearance positioning: key message framework (3-5 core messages to communicate), talking points for [TOPIC], bridging techniques (how to return to key messages when asked off-topic questions), soundbites (memorable [WORD_COUNT] phrases capturing key ideas).Create interview preparation: research the interviewer and their audience, research interview format (length, structure, interactive elements), prepare for likely questions and difficult questions, prepare transition techniques, practice answers without sounding scripted.Design talking point framework: main message for [AUDIENCE], supporting message 1 with evidence, supporting message 2 with evidence, supporting message 3 with evidence, proof elements (statistics, studies, examples), story illustrations for each point.Develop delivery coaching: speaking pace and clarity, managing nervous energy, eye contact and body language, natural gestures without distracting, managing "um/uh" fillers, vocal variety and emphasis.Create on-camera guidance: wardrobe recommendations for [APPEARANCE_TYPE], makeup and appearance prep, camera positioning and framing, lighting considerations, audio setup if virtual, setting/background selection.Design Q&A strategy: listening fully before answering, honest response when you don't know, bridging from question to key message, handling hostile or trick questions gracefully, confidence and authority presence. Include story development: identifying stories that illustrate key points, story delivery for impact, story length and pacing, connecting stories to main messages.Create appearance checklist: pre-appearance research, talking point preparation, delivery practice, logistical setup, appearance day preparation.Design post-appearance strategy: appearance sharing across channels, clips extraction and social media distribution, thank you note to host/interviewer, media appearance tracking. Format as a media coaching system with positioning frameworks, interview prep templates, delivery coaching guidelines, and appearance checklist.** Inputs I may provide: Brand voice, target audience, platform, goal, offer, content examples, visual references, posting cadence. Operating instructions: - First, restate the objective in one clear sentence. - If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them. - Use a Detailed response style. - Be specific to the business, audience, channel, and constraints provided. - Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use. - When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources. - Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead. - End with a short QA checklist that helps me verify the output. Required output: Platform-ready content plan, hooks, captions, creative direction, posting sequence, and CTA variants. Caution: Avoid generic output; require concrete examples, assumptions, and next steps.
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