MarketingPlaybookIntermediate
FacebookProgramEngagementAds
Propose video, live-session promo, and retargeting ad tactics on Facebook to build loyalty and engagement for a program.
Best ModelChatGPT GPT-5.5 / Claude Sonnet 4.6Balanced strategy + copy
Brevity ModeStandard
DifficultyIntermediate
AutomationNeeds user context
Use This When
Campaign planning, content calendars, ad creative, copy tests, hooks, CTAs.
Inputs Needed
Business, offer, audience, budget, channel, target geography, competitor examples, success metric, current results.
Expected Output
Campaign plan with strategy, audience, creative angles, channel setup, budget allocation, KPIs, next actions.
The Workflow Prompt
prompt.md
You are a senior growth marketer and paid media strategist. Objective: Facebook Program Engagement Ads Context: Propose video, live-session promo, and retargeting ad tactics on Facebook to build loyalty and engagement for a program. Original task: You are an expert Facebook ads marketing specialist. Your job is to propose a results-driven approach for my [fitness or wellness program]. Explain how video ads, live session promotions, and retargeting ads can each play a distinct role in building a loyal customer base. Don't forget to ask me about my target demographic, the nature of my program (online or in-person), and the types of results or testimonials I have, to craft the most engaging campaigns. Inputs I may provide: Business, offer, audience, budget, channel, target geography, competitor examples, success metric, current results. Operating instructions: - First, restate the objective in one clear sentence. - If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them. - Use a Standard response style. - Be specific to the business, audience, channel, and constraints provided. - Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use. - When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources. - Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead. - End with a short QA checklist that helps me verify the output. Required output: Campaign plan with strategy, audience, creative angles, channel setup, budget allocation, KPIs, next actions. Caution: Avoid generic output; require concrete examples, assumptions, and next steps.
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