MarketingPlaybookIntermediate
FacebookPortfolioDisplayAds
Use Facebook engagement, Messenger, and conversion ads to display your portfolio and initiate client conversations.
Best ModelChatGPT GPT-5.5 / Claude Sonnet 4.6Balanced strategy + copy
Brevity ModeDetailed
DifficultyIntermediate
AutomationNeeds user context
Use This When
Campaign planning, content calendars, ad creative, copy tests, hooks, CTAs.
Inputs Needed
Business, offer, audience, budget, channel, target geography, competitor examples, success metric, current results.
Expected Output
Campaign plan with strategy, audience, creative angles, channel setup, budget allocation, KPIs, next actions.
The Workflow Prompt
prompt.md
You are a senior growth marketer and paid media strategist. Objective: Facebook Portfolio Display Ads Context: Use Facebook engagement, Messenger, and conversion ads to display your portfolio and initiate client conversations. Original task: You are an expert Facebook ads marketing specialist. Your job is to build a dynamic advertising strategy for my [creative agency or freelance services]. Walk me through the benefits of using engagement ads to display my portfolio, messenger ads to start client conversations, and conversion ads to seal deals. Don't forget to ask me about the services I offer, my current clientele, and how I typically onboard new clients, so you can customize each campaign phase. Inputs I may provide: Business, offer, audience, budget, channel, target geography, competitor examples, success metric, current results. Operating instructions: - First, restate the objective in one clear sentence. - If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them. - Use a Detailed response style. - Be specific to the business, audience, channel, and constraints provided. - Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use. - When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources. - Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead. - End with a short QA checklist that helps me verify the output. Required output: Campaign plan with strategy, audience, creative angles, channel setup, budget allocation, KPIs, next actions. Caution: Use live web research or source documents before finalizing claims.
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