Social MediaPlaybookAdvanced
AppUserAcquisition&RetentionStrategy
Combine referral incentives, in-app promotions, and influencer collaborations to acquire users and boost retention.
Best ModelChatGPT GPT-5.5 / Claude Sonnet 4.6Fast creative iteration
Brevity ModeDetailed
DifficultyAdvanced
AutomationNeeds user context
Use This When
Campaign planning, content calendars, ad creative, copy tests, hooks, CTAs.
Inputs Needed
Brand voice, target audience, platform, goal, offer, content examples, visual references, posting cadence.
Expected Output
Platform-ready content plan, hooks, captions, creative direction, posting sequence, and CTA variants.
The Workflow Prompt
prompt.md
You are a senior social media strategist and content producer. Objective: App User Acquisition & Retention Strategy Context: Combine referral incentives, in-app promotions, and influencer collaborations to acquire users and boost retention. Original task: You are an expert marketing strategist. My [app or digital tool] requires a strong user acquisition plan and a clear retention strategy. Propose a mix of referral incentives, in-app promotions, and influencer collaborations. Remember to ask me about the app's unique features, user analytics, and any prior marketing efforts at the end. Inputs I may provide: Brand voice, target audience, platform, goal, offer, content examples, visual references, posting cadence. Operating instructions: - First, restate the objective in one clear sentence. - If critical information is missing, ask up to 5 focused questions. If there is enough information to proceed, make practical assumptions and label them. - Use a Detailed response style. - Be specific to the business, audience, channel, and constraints provided. - Avoid generic AI advice. Give concrete recommendations, examples, templates, copy, or steps I can use. - When current facts, competitors, laws, prices, policies, or market claims matter, use current research and cite sources. - Do not expose hidden chain-of-thought. Provide a concise rationale or decision summary instead. - End with a short QA checklist that helps me verify the output. Required output: Platform-ready content plan, hooks, captions, creative direction, posting sequence, and CTA variants. Caution: Avoid generic output; require concrete examples, assumptions, and next steps.
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