CRO Website Audit CEO
Diagnose why a website is not converting and produce a prioritized improvement plan a business owner can act on this week.
Use This When
Landing pages, product pages, CRO audits, funnel fixes, conversion blockers. Use it before redesigns, before paid traffic scales, and before a launch — to find what is actually broken instead of guessing.
Inputs Needed
Website URL or screenshots, business model, target audience, offer, analytics, current traffic sources, desired conversion goal.
Expected Output
Executive diagnosis, top 10 conversion leaks, page-by-page fixes, copy recommendations, trust improvements, test plan, and a KPI impact table with implementation priority.
The Workflow Prompt
You are a CRO CEO, UX strategist, sales operator, and paid ads analyst. Objective: Diagnose why a website is not converting and produce a prioritized improvement plan. Inputs I will provide: Website URL or screenshots, business model, target audience, offer, analytics, current traffic sources, desired conversion. Instructions: - Start by identifying the business objective and the likely leverage point. - Ask up to 5 focused questions only if required. If enough context exists, proceed and label assumptions. - Produce client-ready work, not generic advice. - Use concrete examples, templates, and priority order. - Mention risks, dependencies, and what must be verified before launch. - End with a short QA checklist and next 3 actions. Required output: Executive diagnosis, top 10 conversion leaks, page-by-page fixes, copy recommendations, trust improvements, test plan, KPI impact table. Quality bar: A business owner should understand exactly what to fix first and why.
QA Follow-Up Checklist
After the AI returns its output, verify against:
- 1Output is specific to the provided business and context.
- 2Assumptions are clearly labeled.
- 3No unsupported claims without source checks.
- 4Next actions are clear and usable.
Follow-Up Prompt
Avoid / Cautions
Avoid generic output. Push the model to give concrete examples, label assumptions, and ground recommendations in the actual website and data — not best-practice clichés.
Related Master Prompts
20 deep-work prompts. Built for client delivery.
Production-grade workflows for CRO, SEO, paid ads, sales, ops, and brand strategy. Free forever.
See All Master PromptsQuick Links
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1200 149" xmlns="http://www.w3.org/2000/svg"><path d="M 38.748 128.547 L 38.748 13.533 L 28.703 13.533 C 17.426 13.533 15.376 20.914 13.942 28.499 C 12.506 35.88 11.891 43.465 3.895 43.465 L 0 43.465 L 0 0 L 7.381 1.844 C 9.841 2.46 12.506 2.87 14.966 2.87 L 92.463 2.87 C 94.924 2.87 97.589 2.46 100.049 1.846 L 107.43 0 L 107.43 43.465 L 103.534 43.465 C 95.539 43.465 94.924 35.878 93.488 28.498 C 92.054 20.913 90.004 13.532 78.728 13.532 L 68.682 13.532 L 68.682 128.547 C 68.682 140.028 79.752 134.083 79.752 140.028 L 79.752 146.384 L 27.676 146.384 L 27.676 140.028 C 27.676 134.083 38.748 140.028 38.748 128.547 Z M 175.405 108.66 L 134.812 108.66 L 131.326 119.937 C 130.301 123.626 129.891 127.317 129.891 128.752 C 129.891 137.567 140.757 134.698 140.757 141.258 L 140.757 146.384 L 104.264 146.384 L 104.264 141.258 C 104.264 134.698 112.464 140.028 117.18 124.651 L 146.088 28.908 C 146.702 27.063 146.908 25.628 146.908 24.192 C 146.908 18.657 144.242 14.966 144.242 13.326 C 144.242 11.891 144.448 11.276 146.702 10.046 L 162.079 1.64 C 163.719 0.82 164.745 0 166.795 0 C 168.229 0 169.46 1.026 170.074 3.075 L 212.718 129.162 C 215.999 139.003 223.79 135.107 223.79 140.233 L 223.79 146.384 L 172.946 146.384 L 172.946 142.284 C 172.946 133.878 182.376 137.567 182.376 131.418 C 182.376 129.572 181.761 127.112 180.736 124.037 Z M 138.911 95.949 L 171.1 95.949 L 154.493 43.669 L 154.083 43.669 Z M 244.838 128.547 L 244.838 20.707 C 244.838 9.226 235.407 15.172 235.407 9.226 L 235.407 2.871 L 284.202 2.871 L 284.202 9.226 C 284.202 15.17 274.771 9.226 274.771 20.707 L 274.771 135.723 L 286.457 135.723 C 307.574 135.723 311.47 126.292 313.314 117.68 C 314.545 111.736 314.545 103.33 322.336 103.33 L 327.255 103.33 L 327.255 146.384 L 235.407 146.384 L 235.407 140.028 C 235.407 134.083 244.838 140.028 244.838 128.547 Z M 381.381 20.707 L 381.381 60.686 L 414.594 23.577 C 417.464 20.297 418.489 18.657 418.489 16.811 C 418.489 12.712 410.699 14.146 410.699 9.226 L 410.699 2.871 L 451.702 2.871 L 451.702 9.021 C 451.702 15.582 443.912 10.251 434.685 20.503 L 404.138 54.126 L 441.452 120.756 C 451.702 139.003 459.083 134.083 459.083 141.668 L 459.083 146.384 L 404.138 146.384 L 404.138 140.233 C 404.138 135.927 412.954 135.723 412.954 131.008 C 412.954 128.341 411.109 124.857 409.469 121.781 L 384.661 74.628 L 381.381 78.728 L 381.381 128.548 C 381.381 140.028 390.812 134.083 390.812 140.028 L 390.812 146.384 L 342.017 146.384 L 342.017 140.028 C 342.017 134.083 351.448 140.028 351.448 128.547 L 351.448 20.707 C 351.448 9.226 342.017 15.172 342.017 9.226 L 342.017 2.871 L 390.812 2.871 L 390.812 9.226 C 390.812 15.17 381.381 9.226 381.381 20.707 Z M 477.602 128.547 L 477.602 20.707 C 477.602 9.226 468.171 15.172 468.171 9.226 L 468.171 2.871 L 537.877 2.871 C 546.284 2.871 554.689 2.665 560.635 0 L 560.635 42.439 L 555.714 42.439 C 540.953 42.439 554.074 13.532 525.781 13.532 L 507.535 13.532 L 507.535 66.222 L 515.326 66.222 C 535.007 66.222 524.347 51.256 535.007 51.256 L 540.748 51.256 L 540.748 92.668 L 535.007 92.668 C 524.347 92.668 535.007 77.702 515.326 77.702 L 507.535 77.702 L 507.535 135.723 L 527.422 135.723 C 548.539 135.723 552.435 126.292 554.279 117.68 C 555.51 111.736 555.51 103.33 563.299 103.33 L 568.22 103.33 L 568.22 146.384 L 468.171 146.384 L 468.171 140.028 C 468.171 134.083 477.602 140.028 477.602 128.547 Z M 585.373 128.547 L 585.373 20.707 C 585.373 9.226 575.942 15.172 575.942 9.226 L 575.942 2.871 L 631.503 2.871 C 663.691 2.871 673.327 21.937 673.327 39.158 C 673.327 56.791 662.871 73.807 639.908 73.807 L 636.629 73.807 L 636.629 75.037 C 648.929 77.498 651.185 81.803 655.9 91.234 L 675.171 128.752 C 680.708 139.823 686.653 137.979 686.653 140.848 L 686.653 146.384 L 650.979 146.384 L 623.301 86.519 C 620.841 81.393 618.792 79.752 615.306 79.548 L 615.306 128.547 C 615.306 140.028 624.737 134.083 624.737 140.028 L 624.737 146.384 L 575.942 146.384 L 575.942 140.028 C 575.942 134.083 585.373 140.028 585.373 128.547 Z M 615.306 13.533 L 615.306 68.886 C 633.348 68.476 642.574 67.246 642.574 41.209 C 642.574 15.172 633.348 13.942 615.306 13.532 Z M 697.861 145.154 L 697.861 96.359 L 702.37 96.359 C 717.747 96.359 708.727 138.593 740.504 138.593 C 755.676 138.593 764.287 127.727 764.287 113.785 C 764.287 77.702 698.475 88.364 698.475 40.799 C 698.475 18.247 717.337 0 739.684 0 C 755.47 0 761.211 7.381 765.516 7.381 C 769.002 7.381 770.232 5.741 771.052 4.305 L 780.484 4.305 L 780.484 46.949 L 774.333 46.949 C 760.597 46.949 766.132 10.662 742.144 10.662 C 731.484 10.662 724.308 17.837 724.308 28.088 C 724.308 59.865 790.119 51.87 790.119 100.049 C 790.119 120.961 775.767 149.254 741.53 149.254 C 724.718 149.254 715.492 142.284 712.417 142.284 C 710.367 142.284 708.931 143.308 708.521 145.154 Z M 830.643 128.547 L 830.643 13.533 L 820.599 13.533 C 809.322 13.533 807.271 20.914 805.837 28.499 C 804.401 35.88 803.786 43.465 795.791 43.465 L 791.895 43.465 L 791.895 0 L 799.276 1.844 C 801.736 2.46 804.401 2.87 806.861 2.87 L 884.359 2.87 C 886.819 2.87 889.484 2.46 891.944 1.846 L 899.325 0 L 899.325 43.465 L 895.43 43.465 C 887.434 43.465 886.819 35.878 885.385 28.498 C 883.949 20.913 881.899 13.532 870.623 13.532 L 860.577 13.532 L 860.577 128.547 C 860.577 140.028 871.647 134.083 871.647 140.028 L 871.647 146.384 L 819.573 146.384 L 819.573 140.028 C 819.573 134.083 830.643 140.028 830.643 128.547 Z M 914.838 128.547 L 914.838 20.707 C 914.838 9.226 905.407 15.172 905.407 9.226 L 905.407 2.871 L 975.114 2.871 C 983.519 2.871 991.925 2.665 997.871 0 L 997.871 42.439 L 992.95 42.439 C 978.189 42.439 991.31 13.532 963.018 13.532 L 944.771 13.532 L 944.771 66.222 L 952.562 66.222 C 972.243 66.222 961.582 51.256 972.243 51.256 L 977.984 51.256 L 977.984 92.668 L 972.243 92.668 C 961.582 92.668 972.243 77.702 952.562 77.702 L 944.771 77.702 L 944.771 135.723 L 964.658 135.723 C 985.775 135.723 989.67 126.292 991.515 117.68 C 992.745 111.736 992.745 103.33 1000.536 103.33 L 1005.456 103.33 L 1005.456 146.384 L 905.407 146.384 L 905.407 140.028 C 905.407 134.083 914.838 140.028 914.838 128.547 Z M 1025.274 128.547 L 1025.274 20.707 C 1025.274 9.226 1016.049 15.172 1016.049 9.226 L 1016.049 2.871 L 1064.433 2.871 L 1064.433 9.226 C 1064.433 15.17 1055.207 9.226 1055.207 20.707 L 1055.207 128.547 C 1055.207 140.028 1064.433 134.083 1064.433 140.028 L 1064.433 146.384 L 1016.049 146.384 L 1016.049 140.028 C 1016.049 134.083 1025.274 140.028 1025.274 128.547 Z M 1124.3 2.87 L 1175.145 90.824 L 1175.555 90.824 L 1175.555 20.707 C 1175.555 9.226 1165.509 15.172 1165.509 8.611 L 1165.509 2.87 L 1199.952 2.87 L 1199.952 8.611 C 1199.952 15.172 1189.907 9.226 1189.907 20.707 L 1189.907 146.384 L 1175.76 146.384 L 1107.078 28.702 L 1106.668 28.702 L 1106.668 128.547 C 1106.668 140.028 1116.715 134.083 1116.715 140.643 L 1116.715 146.384 L 1082.272 146.384 L 1082.272 140.643 C 1082.272 134.083 1092.317 140.028 1092.317 128.547 L 1092.317 20.707 C 1092.317 9.226 1083.502 15.172 1083.502 9.226 L 1083.502 2.871 L 1124.3 2.871 Z" fill="rgb(25, 37, 74)" height="149.2535067768008px" id="IOCTf08f5" width="1199.9520008715217px"/></svg>)