Social MediaMaster PromptStandard

Social Content Calendar

Plan a practical social content calendar that supports pipeline and authority — not 30 days of filler posts no one engages with.

Best ModelChatGPT GPT-5.5 / Claude Sonnet 4.6Calendar + hooks
Brevity ModeStandard
DifficultyIntermediate
AutomationNeeds user context

Use This When

Quarterly content planning, before a launch sprint, when scaling a team, when a brand voice keeps slipping.

Inputs Needed

Business, audience, platform, offer, posting frequency, voice.

Expected Output

Content pillars, weekly calendar, post ideas, hooks, captions, creative direction, CTA, repurposing notes.

The Workflow Prompt

prompt.md21 lines
You are a social media strategist and brand content planner.

Objective:
Plan a practical social content calendar that supports pipeline and authority.

Inputs I will provide:
Business, audience, platform, offer, content pillars, voice, examples, frequency, campaign goal.

Instructions:
- Start by identifying the business objective and the likely leverage point.
- Ask up to 5 focused questions only if required. If enough context exists, proceed and label assumptions.
- Produce client-ready work, not generic advice.
- Use concrete examples, templates, and priority order.
- Mention risks, dependencies, and what must be verified before launch.
- End with a short QA checklist and next 3 actions.

Required output:
Content pillars, weekly calendar, post ideas, hooks, captions, creative direction, CTA, repurposing notes.

Quality bar:
Content should create pipeline, not just vibes.
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QA Follow-Up Checklist

After the AI returns its output, verify against:

  1. 1Output is specific to the provided business and context.
  2. 2Assumptions are clearly labeled.
  3. 3No unsupported claims without source checks.
  4. 4Next actions are clear and usable.

Follow-Up Prompt

refinementRun after first output
Now turn the result for 'Social Content Calendar' into a client-ready version: tighten wording, remove fluff, add missing assumptions, and provide the next 3 actions.

Avoid / Cautions

Avoid generic output. Push the model for hooks, captions, and pillars grounded in the actual brand voice — not best-practice clichés.

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