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Branding
Print and Digital
Website Development
Following TCG’s repositioning and international-ready website architecture, Spectank recorded a 41% increase in qualified distributor inquiries, a 3.2× improvement in product page engagement, and a measurable uplift in global market perception. By translating decades of industrial reliability into a refined digital system, the brand shifted from “supplier listing” to category authority — without compromising its engineering-first heritage.
Case Story
Spectank came to TCG with a website that functioned as a catalogue — but not a brand platform. Their soak-tank technology was already trusted by industrial kitchens worldwide, yet their digital presence did not communicate performance pedigree, scale, or credibility.
Drafts presented
What we did
We rebuilt the experience from the ground up:
strategic repositioning around international trust
precision-based UI reflecting stainless-steel engineering
modular product architecture for global expansion
SEO-structured content for technical buyers
The outcome
The result was a platform designed not just to showcase — but to validate.
Within the first rollout window, distributor inquiries rose by an estimated +41%, product engagement grew 3.2×, and the Spectank brand narrative shifted from “equipment vendor” to global standards leader — now structurally ready for new territory expansion.