Esther Saadia NY
Marketing
Shopify Development
Instagram Marketing
AI photography
Through brand transformation, storytelling, and luxury-grade e-commerce, Esther Saadia achieved an estimated 7× engagement growth, 4,300+ recorded sales across campaign windows, and a 4.6× increase in international customer reach. The brand evolved from boutique fashion label to recognizable luxury house — while preserving the founder’s story at its core.
Case Story
When we began working with Esther Saadia, the foundation was emotional, artistic, and deeply personal — but the brand lacked scalable identity and digital infrastructure. Our mandate was not only to elevate — but to ensure the brand could grow without losing soul.
Before
Mikhafashion, 2024
After
Esther Saadia NY, 2025
What we did
full brand identity system rooted in craftsmanship & resilience
luxury e-commerce built for conversion
storytelling framework inspired by restoration & light
social presence designed for aspirational but intimate luxury
The outcome
Campaign performance reflected the shift.
Engagement rose 7× across flagship campaigns, sales surpassed 4,300+ units sold over seasonal cycles, and cross-market discovery expanded by 4.6× globally. What began as a small atelier now stands as a modern heritage label, built to scale with grace.