Esther Saadia NY

Marketing

Shopify Development

Instagram Marketing

AI photography

Through brand transformation, storytelling, and luxury-grade e-commerce, Esther Saadia achieved an estimated 7× engagement growth, 4,300+ recorded sales across campaign windows, and a 4.6× increase in international customer reach. The brand evolved from boutique fashion label to recognizable luxury house — while preserving the founder’s story at its core.

Before

Mikhafashion, 2024

After

Esther Saadia NY, 2025

Case Story

When we began working with Esther Saadia, the foundation was emotional, artistic, and deeply personal — but the brand lacked scalable identity and digital infrastructure. Our mandate was not only to elevate — but to ensure the brand could grow without losing soul.

What we did

  • full brand identity system rooted in craftsmanship & resilience

  • luxury e-commerce built for conversion

  • storytelling framework inspired by restoration & light

  • social presence designed for aspirational but intimate luxury

0

%

more profile activity

The rebranding caused nearly 3x more people to visit the profile, follow the page, and click the site buttons compared to previous months. This proved that the new creative didn't just look better—it actually got people to stop scrolling and start buying.

0

%

more external link taps

We optimized the call-to-action and landing page route, resulting in more than double the amount of people clicking through to the website or booking page.

0

%

buyer impact

Clear, detailed imagery influences 75–87% of online buyers — often more than descriptions or reviews

Business Dasher, Data & Research (2024)

0

%

sales increase

Enhancing image quality and adopting multiple perspectives (angles, close-ups, lifestyle / context) can increase sales by up to 30%

Catalina Marcuta, MoldStud Research Team (2024)

Product tag for Portugal

Product tag for Peru

Product tag for China

The outcome

Campaign performance reflected the shift.

Engagement rose 7× across flagship campaigns, sales surpassed 4,300+ units sold over seasonal cycles, and cross-market discovery expanded by 4.6× globally. What began as a small atelier now stands as a modern heritage label, built to scale with grace.

Enzo's Pizza and Poulet

View Project