Fringe Boutique
Branding
Print and Digital
Website Development
POS integration
With a refined identity and full e-commerce ecosystem, Fringe Boutique experienced a 3.1× increase in online conversion, 2.7× audience growth, and stronger placement in the modest-luxury fashion segment — shifting from regional boutique to destination brand.
Case Story
Fringe Boutique had strong community loyalty — but lacked the digital voice and infrastructure to match its ambition.
What we did
TCG redesigned the brand experience around timeless modest luxury:
elevated brand kit & visual foundation
clean, scalable e-commerce
refined model photography direction
growth-ready digital roadmap
The outcome
The transformation strengthened both perception and performance.
Online conversion improved 3.1×, audience reach expanded 2.7×, and the brand now occupies a confident position as a modern modest-fashion leader — classic, dignified, and built to scale.